The Paracast observed its tenth anniversary on February 28 of this year.
Starting as just an idea during a casual conversation, the show has expanded to a worldwide phenomenon. In 2010, we gained national syndication through the GCN network, and we're now heard on nearly two dozen terrestrial radio stations in addition to our strong online presence.
What we haven't succeeded at, frankly, is turning this success into cash. As most of you know, I'm involved in a daily struggle to put food on the table and pay the rent. Chris gets a few breadcrumbs and depends on his other jobs to survive. I'm grateful that he tolerates the situation.
That's not the way it should be.
So how to we turn this venture into a money-making enterprise?
The network offers us nine minutes of commercial time per show to sell to advertisers. That's a big potential source of revenue if we could sell all those slots to paying clients. For a couple of years, ending in 2010, we had a great salesperson who was on his way towards building regular cash flow for everyone. He's no longer here — we are talking about bringing him back.
If he doesn't return, we still need someone to handle sales. That's a skill I do not possess, and Chris is too busy playing the survival game to help. He's not a salesperson either.
The other potential revenue stream is The Paracast+. Please go to this site to learn more about our premium service: Introducing The Paracast+ | The Paracast — The Gold Standard of Paranormal Radio
Membership continues to grow — slowly. If we can build the membership to two or three times the current level, it will mean regular income for me and Chris. Not riches, but it will help greatly. I won't need to beg for help, which is demeaning on every level.
Some have suggested a Paracast Convention as a possible money source. We might do it, but UFO/paranormal conventions are expensive to run and don't always leave much for the sponsors after all expenses are paid. I've been there.
If you have any suggestions to boost The Paracast, feel free to post them here.
Starting as just an idea during a casual conversation, the show has expanded to a worldwide phenomenon. In 2010, we gained national syndication through the GCN network, and we're now heard on nearly two dozen terrestrial radio stations in addition to our strong online presence.
What we haven't succeeded at, frankly, is turning this success into cash. As most of you know, I'm involved in a daily struggle to put food on the table and pay the rent. Chris gets a few breadcrumbs and depends on his other jobs to survive. I'm grateful that he tolerates the situation.
That's not the way it should be.
So how to we turn this venture into a money-making enterprise?
The network offers us nine minutes of commercial time per show to sell to advertisers. That's a big potential source of revenue if we could sell all those slots to paying clients. For a couple of years, ending in 2010, we had a great salesperson who was on his way towards building regular cash flow for everyone. He's no longer here — we are talking about bringing him back.
If he doesn't return, we still need someone to handle sales. That's a skill I do not possess, and Chris is too busy playing the survival game to help. He's not a salesperson either.
The other potential revenue stream is The Paracast+. Please go to this site to learn more about our premium service: Introducing The Paracast+ | The Paracast — The Gold Standard of Paranormal Radio
Membership continues to grow — slowly. If we can build the membership to two or three times the current level, it will mean regular income for me and Chris. Not riches, but it will help greatly. I won't need to beg for help, which is demeaning on every level.
Some have suggested a Paracast Convention as a possible money source. We might do it, but UFO/paranormal conventions are expensive to run and don't always leave much for the sponsors after all expenses are paid. I've been there.
If you have any suggestions to boost The Paracast, feel free to post them here.