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Is this something new we've never heard before? No. Does it seem a lot like click bait? Yes.
The drudge report gets over 57 million hits per day. I appreciate that they have ufo/related news. Although we are not benefiting from all their news (we may know it from previous studied subjects) I like that they are opening the door to these subjects to the masses who may not be familiar with these topics.
The link actually goes to a story on cnet.com about Hawking wanting to point radio telescopes at the super Earth type exoplanet Gliese 832c using the the initiative that he's supporting.